Purveyors of MischieF


What is dead man’s clique?

Dead Man’s Clique or DMC is a culture and lifestyle brand. Centered around adrenaline-based sports, combat sports, fitness, coffee, art, tattoos and socialising. Started as a way of demonstrating to people that adrenaline-fueled sports in Dubai were not out of grasp. We began showcasing our daily antics on social media and the concept has continued to evolve.

We have a global, organic, growing following of like-minded individuals. We promote our community through weekly bootcamps and discounted activities. We host monthly social events, showcasing the sports that we represent. We are REAL people, approachable, true to ourselves, human. We have not and will not sell out.

If all that wasn’t reason alone to get involved, we now offer a lifestyle membership to our exclusive crew of renegades and reprobates.



This membership was designed for you. It is the best way to find the lifestyle, the fitness, the savings and the belonging that you crave.

The DMC Lifestyle membership is committed to creating an engaging community of likeminded people that transcend a purely virtual relationship. You become a part of the family with regular social events and adrenaline-based activity days, bootcamps, networking opportunities and discounts across a growing range of choice vendors and with a focus on improving your quality of life by looking after your time, your fitness, your cashflow and your support network.

To join the DMC Lifestyle as a member, download our free app and select the membership that suits you best. The membership discounts will be available immediately once your membership status become ‘Active’.

But more than that, we want to meet you. Come to our bootcamps, come to our socials and come to our activity days. Learn a new skill or hobby and meet some new faces to do that new hobby with. That is what we are all about.



Plane jumping, fist throwing, death-defying adrenaline junkies and perpetual bad-influences, the kind your parents warned you about. The visionaries behind Dead Man’s Clique are here to disrupt the normal in Dubai.

Ross Bowden

Master of Mayhem

Ross is a former Royal Marines Commando, having served within the elite unit for nearly 15 years, completing 3 operational tours in that time and finishing his military career as the training sergeant across a broad range of disciplines within UKSF. Hobbies include, but are not limited to, fitness, skydiving, skateboarding and generally living outside of his comfort zone. Ross is a high-energy, driven individual with an entrepreneurial mindset and a keen eye for opportunity. His ability to build communities is unprecedented in a digital world.

Tylan Williams

Head of Danger

Tylan has an honours degree in Civil Engineering and practised as an engineer for a number of years before becoming a Change Manager for one of South Africa’s top banks. During this time, Tylan coached both junior and senior provincial touch rugby teams. Tylan realised his passion lies within the outdoor and physical space and moved towards professional personal training. Hobbies include, but are not limited to, jujitsu, skydiving, touch rugby (represented South Africa in the 2011 and 2015 Touch Rugby World Cups) and fitness.


For all your DMC Merch requirements, checkout our online store and get your hands on our clothing range and other merchandise.



Due to popular demand, we have opened ourselves up for delivering numerous services globally. For more information regarding anything below, please get in touch with a member of the team.


We can help bring your product(s) or service(s) to a new audience with our innovative and creative approach to marketing. Leaning on our passion for high-octane adrenaline-fueled sports and recreation, we can offer bespoke packages for organisations looking for a unique way to get their voice heard. Take a look at one of our recent promo gigs with Barasti Beach Bar.


Our military and government backgrounds provide us with a unique capability to deliver operational security requirements for high profile individuals and events. We use only the most elite security operatives to deliver on our customer requirements and ensure that they meet international licensing standards click here to view DMC executive website for more information.

We love partnering with brands that share our values and will work together with you to enhance your audience, reputation and overall brand message. We are currently parnered with some fantastic businesses; RVCA, Contact Coffee, Barasti Beach Bar, Fuel-Up. Get in touch with us via our contact form to find out more. Visit our Brand Partnerships page.
Due to popular demand, we have opened up our own online store so that our loyal customers and friends of the DMC can cop our latest merchandise, ranging from t-shirts to baseball caps. Take a look at our store and see what we have in-stock. Please get in touch if you are interested in partnering on a new clothing line. Take a look at our merch store.


DMC’s STRXNGHXLD transcends the ordinary gym experience, emerging as a vibrant sanctuary dedicated to fostering fitness, well-being, and creativity. It goes beyond the mere pursuit of physical activity; within its walls, stress dissipates, strength is honed, and a paramount focus on fitness prevails. Functioning as a haven where physical well-being and creative endeavors intertwine, STRXNGHXLD stands as a celebration of holistic wellness.

STRXNGHXLD is hosted at Vic Sports Complex (VSC) facility. Comprising two distinct sections, VSC boasts a comprehensive ‘functional fitness’ zone and a dedicated weightlifting area, each equipped with state-of-the-art apparatus to cater to diverse training needs. Complementing these workout spaces is a sophisticated co-working environment, seamlessly integrated into the operational hours of the gym, providing members with a versatile space to transition between work and relaxation.

Elevating the fitness experience, STRXNGHXLD offers specialized classes throughout the week. With a combination of strength and conditioning classes and a weekly bootcamp session that features a large-group High-Intensity Interval Training (HIIT) circuit, STRXNGHXLD not only provides motivation but also fosters a sense of community.

In essence, STRXNGHXLD by DMC is not merely a gym but a tailored fitness and creative hub designed to elevate the overall well-being of its members. Please click here for membership details or WhatsApp the team here.



The Stronghold Gym and the Vic Sports Complex proudly announce their official affiliation as a Hyrox Affiliate facility. After dedicated efforts behind the scenes, we have secured the prestigious stamp of approval from Hyrox, a prominent entity in the fitness industry, and we are committed to positioning ourselves at the forefront of this emerging trend.

With a strategic goal to excel in Hyrox events, Stronghold and the VSC have seamlessly incorporated Hyrox-specific classes into our schedule. These sessions are meticulously designed to address the unique demands of the Hyrox challenge, featuring extended, steady-state training to enhance overall engine performance.

Simultaneously, our Hyrox strength classes strategically target and cultivate the specific muscle groups essential for surpassing fellow athletes in this competitive arena. As a testament to our affiliation with Hyrox, all our athletes benefit from exclusive discounted entry fees, and the Stronghold Gym and Vic Sports Complex will establish a home base at every Hyrox event.

For those eager to join our team and embark on this exciting venture, kindly send us a message, and we will provide you with comprehensive details.


What we are all about

Let us tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and we don’t care how tough you are, it will beat you to your knees and keep you there permanently if you let it. You, us, it doesn’t matter… nobody else is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done!



Get in touch for business enquiries or to find out how you can join the Dead Man’s Clique.



Get in touch for business enquiries or to find out how you can join the Dead Man’s Clique.